Value of online content:

Free Search Content Broad base, no cost

MicroContent The smallest portion of useful information a customer is willing to buy. Broad base, low cost.

Premium Content Limited base, high cost

Examples of Microcontent

• single songs from CDs
• single articles from magazines
• ringtones from single songs

Three key components for Microcontent success

• Content: a constant flow of new (and old) material from publishers
• Distribution: channels to efficiently deliver content to buyers
• Transaction Processing: cost-efficient methods that allow producers and distributors to make a profit, while enabling the customer to pay fair market prices.

The opportunity:

Merchants and consumers need:

• Alternatives for secure online transactions
• Credit cards have limitations and inherent costs
• ATM/Debit cards don't work at all
• The ability to make very small transactions online

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